Topic Quiz

1.A robust social media plan includes which of the following?

a.A list of what you'll share, and where you’ll share it

b.A clear view of how your activities on social media support your business goals

c.A long-term schedule planning when you'll post

d.All of the above

2.Using social media tools, it's possible to create something to share, and have it scheduled to be posted in the future.

a.True

b.False

3.Which of these is not a potential benefit of advertising on social media?

a.Getting more reliable analytics

b.Reaching people who might one day be your customer

c.Connecting with previous customers

d.Building brand awareness

4.Social media ads are good for building a brand name, but can't help you reach specific audiences.

a.True

b.False

5.Tools that help you get data from multiple social networks are called.

a.Social media monitoring tools

b.Big data analytics

c.Weblogs

d.Incognito mode

6.Once someone reaches your website from a social network, you can't measure which pages they look at on your site.

a.True

b.False

7.Which of these is a common social media pitfall?

a.Regularly posting interesting, relevant content

b.Interacting with customers or fans

c.Using a tone of voice that fits your company

d.Letting your social media pages go dormant for long periods

8.People have short attention spans on social media, so everything you share should have a heavy sales pitch.

a.True

b.False