Digital Marketing Course Structure

Management and Company

Introduction to management
Departments present in an organization
Explanation about: 
Human resource management
Finance management
Production management
Finance management
Supply chain management
E-commerce 
Inventory management
Retail management
Marketing management
Advertising sales and promotion
New department(digital marketing)
Digital marketing where is it used? how are each and every departments using digital marketing ?
 


Digital Marketing?

What is digital marketing?
How is it different from traditional marketing? 
ROI between Digital and traditional marketing? 
Discussion on E-Commerce 
Discussion on new trends and current scenario of the world? 
Digital marketing a boon or a Bane ? 
How can digital marketing be a tool of success for companies? 
Video on importance of digital marketing 
Analysis of recent info graphics released by companies about digital marketing? 
How did digital marketing help the small companies and top inc 
Categorization of digital marketing for the business 
Diagnosis of the present website and business. 
Swot analysis of business, present website and media or promotion plan. 
Setting up vision,mission,and goals of digital marketing



Understanding a website:

What is a websiteTypes of websites?
Layout of websites
Website registration
Hosting the website practically in the class
Integrating the website either static or dynamic
Layout of Google search interface?
 


Module 1: Search Engine Optimization
 Introduction to search engine
how search engine works ?
keyword analysis
On page optimization techniques
Off page Optimization techniques
Reports

Module 2: Search Engine Marketing

Introduction to Search Engine Marketing
Tools used for Search engine Marketing
PPC /Google Adwords Tool
Display advertising techniques
Report generation

Module 3: Social Media Optimization

Introduction to social Media Marketing
Advanced Facebook Marketing
WordPress blog creation
Twitter marketing
Linkedin Marketing
Google plus marketing
Pin Interest
Social Media Analytical Tools
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Additional Module:

Google Analytics
Online Reputation Management
E-Mail Marketing
Affiliate Marketing
Social Media Analytics
Ad designing 


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